Really interesting case study/feature story in TechPresident about NGP VAN’s social media mashup of voter targeting and Facebook for We Are Ohio.  Not clear from the piece how critical a role it played in the campaign, nor how heavily used. Sounded like more of a test. In order to be effective, though, this approach is clearly a bet that social media is going to be a medium of ubiquity when it comes to reaching voters.  Some tasty data would be nice, such as: Was this approach effective in reaching people where they live, face-to-face?  How would the results using paid canvassers with this tool be different than in a campaign of volunteers? Did it measure how individuals interacted with the We Are Ohio campaign when reached at home?  Also, worth noting for the next TechPresident visit on this issue:  There is another approach out there.

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